1. The Provider is Matej Juhár, Company Registration Number: 14120003, VAT Number: CZ8811198979, place of business: Radlická 112/22, 150 00 Prague – Smíchov, a natural person trading on the basis of a trade licence, registered in the Trade Register maintained by the Prague 5 Municipal Authority (Trade Licensing Department). Contact: email mato@matejjuhar.com, website www.matejjuhar.com (hereinafter referred to as the “Provider”).

2. The Licence Terms govern the scope and conditions of use of the Provider’s works by the Client. They form part of the General Terms and Conditions (hereinafter referred to as the ‘GTC’, Article X) and the contract. Any deviating provisions in the contract or in the quotation shall take precedence.

3. Definitions:

• work – photographs, videos, recordings, edited versions and other outputs created in the course of providing the service; it constitutes a work of authorship under Act No. 121/2000 Coll., the Copyright Act (hereinafter referred to as the “CA”),
• licence – the client’s authorisation to use the work to the agreed extent,
• basic licence – the scope set out in Article III,
• extended licence – a separate licence as set out in Article IV,
• consumer, business, client – as defined in Article II of the GTC.

1. The provider is the author of the work. Neither the handover of the work nor the payment of the price transfers the author’s economic rights or moral rights to the client. The client acquires only a licence in accordance with these terms and conditions.

2. The licence comes into effect upon full payment of the price. Until the price has been paid in full, the client does not acquire any rights to use the work, and the provider is entitled to refuse to hand over the work (GTC, Article IV(6)).

3. The licence is non-exclusive, non-transferable and does not include the right to sub-license.

4. The scope of the licence is determined by the contract or the quotation. If the scope has not been agreed, Article III shall apply.

If neither the contract nor the quotation specifies the scope of the licence, the following shall apply:

Illustrative examples:

• Under the basic licence (business): photographs on the client’s website, a post on the company’s social media profile, a printed brochure for the client’s own customers.
• Requires an extended licence: a paid (sponsored) post, a billboard, a TV or online campaign, product packaging, sale of photographs to third parties.
• Consumer: use on a profile used for business purposes, or the sale of photographs, constitutes commercial use and requires an extended licence.

1. Advertising and commercial use (paid advertising, outdoor advertising, TV and online campaigns, packaging, sale to third parties, use by third parties) requires a separate licence and an additional fee (Terms and Conditions, Article X(3)).

2. The licence may also be extended retrospectively. The client shall send a request for an extension to mato@matejjuhar.com; the price and scope shall be agreed prior to use and confirmed in writing by the provider.

3. The client is not authorised to:

• modify the work in a manner that compromises its integrity or is likely to damage the author’s reputation; technical adjustments to the format, dimensions and reasonable cropping are permitted,
• to sell, rent, sub-license or provide the work to third parties for their own use.

4. The Client is not authorised to use the work for training, fine-tuning or developing artificial intelligence systems, nor to generate derivative works using such systems, without the Provider’s written consent. The Provider reserves the right to use the work for the purposes of automated text and data analysis to the extent permitted by law.

1. When publishing the work, the client shall attribute the author as follows: ‘Photo / Video: Matej Juhár’, unless the parties agree otherwise.

2. The licence applies only to the Provider’s contribution. Third-party rights to the subject matter captured in the work (music, logos, trade marks, works of fine art, architecture) or to the source materials supplied are not transferred. The client is responsible for settling such rights (GTC, Article X(7) and Article VI(2)).

3. A likeness of a person from which their identity can be determined may only be created and distributed with their consent (Sections 84 and 85 of the Civil Code). The client shall ensure that the persons depicted in the work, which they commission, are informed and have given their consent to the necessary extent; the provider may require the submission of a release. In the case of persons under the age of 18, the consent of a legal guardian is required (General Terms and Conditions, Article XI). The licence does not confer the right to distribute images of persons without their consent.

4. The Provider is entitled to use the work and images from the project for their own promotional purposes (portfolio, website, social media, competitions, publications), unless the client raises an objection in writing prior to the project’s completion or the parties agree on confidentiality. The use of works depicting individuals is subject to their consent. The processing of personal data is governed by the Privacy Policy.

1. Where a work is used beyond the scope of the licence, the licensor is entitled to claim reasonable remuneration commensurate with the extent of the unauthorised use, as well as other legal remedies, in particular an injunction to cease the infringement, rectification of the consequences and compensation for damages.

2. The Licensor may also claim a contractual penalty from a business operator amounting to three times the standard licence fee; this does not affect the right to compensation for damages. The contractual penalty under this paragraph does not apply to consumers.

3. The licence terms and conditions are governed by the law of the Czech Republic, in particular the Civil Code and the Commercial Code. Dispute resolution is governed by Article XIII of the General Terms and Conditions.

4. The licence terms and conditions shall take effect on 28 October 2026 and are published at www.matejjuhar.com/licencne-podmienky. For contracts already concluded, the version in force at the time of conclusion shall apply (General Terms and Conditions, Article I(5)).