[opening paragraph, two or three sentences. what the episode is about, who it is for and what the reader takes away.]

script and preparation.

[a paragraph of text. body text is about 65 characters wide so it reads well. this is for what was not said in the video, or a detail the reader wants to come back to.]

[second paragraph. links in the text look like this and lead to products or other posts.]

shooting.

[a paragraph about the shoot: light, camera, movement, sound.]

idea first, camera second. technology only solves what the idea has already decided.

1. [step 1: camera settings, e.g. 4k, 24p, d-log m]
2. [step 2: light and exposure]
3. [step 3: sound and data backup]

post-production.

[a paragraph about the edit and colour. a short clip right in the post belongs here too.]

before and after.

[a paragraph for the comparison. drag the divider to see the difference between the raw shot and the final colour.]

kit.

takeaways.

• [takeaway 1]
• [takeaway 2]
• [takeaway 3]

matej juhár

direction, photography, creative strategy. i teach how i make images that work.

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